My research is on R&D as well as promotion and measurement of tourism innovation. Since 2006 I chair the Slovenian National Tourism Innovation Awards Commission on behalf of Slovene Tourism Organization and Ministry of Economic Development and Technology.
My research interests are on innovation and stakeholder management focusing on the important of collaboration among tourism actors to foster and disseminate innovation to create sustainable and competitive businesses and destinations.
My research on tourism innovation analyzes the effect of innovation on the market value of firms, that innovation being of any of the standard types or being it in the form of awards.
I investigate how supply-sided tourism actors can benefit from and address change by means of business model innovation, organizational transformation, and new mental models. In addition, I study how actors in networked co-production deal with pluralistic logics and divergent success definitions.
My research interests align with tourism innovation in the area of evaluating sustainability performance indicators for implementing tourism initiatives within the context of destination development goals.
I investigate the role of information technology in the processes of innovation and the diffusion of innovative products and services in tourism. I am interested in understanding how to integrate consumers in new product/service development and experience design.