Pablo Pereira-Doel, Xavier Font, Kayleigh Wyles, Jorge Pereira-Moliner - University of Surrey, UK
HOW TO CITE:
<insert-authors> (2020). <insert-abstract-title>. ENTER 2020 Conference: Responsible eTourism; 2020 Jan 8 - 10, Guildford, UK. Retrieved: <insert-date>, from http://www.airth.global
Hotel guests’ behaviour is crucial to reduce water depletion, energy use and carbon emissions. In this covert field experiment we assessed the effectiveness of real-time feedback provided by smart water-saving technology in fostering hotel guests to shorten their showers. A 12,06% reduction in showering time (N=1,962) confirms that real-time feedback is effective in eliciting pro-environmental behaviour, even in hedonic contexts. Moreover, results suggest that even with no real-time feedback, the regular shower in a hotel may be shorter than at home. Tourism can be a force for good and the use of technology can shape pro-environmental behaviour among the public.
smart technology; real-time feedback; water; energy; pro-environmental behavior; field experiment