Login with Facebook account
Want to become AIRTH reader and contributor?
Local deposits search
Google AIRTH site search
Encyclopedia of Innovation
Tuesday, January 21, 2020
Augmenting Travel Guides for Enriching Travel Experiences
Special track at ENTER 2020, University of Surrey, Guildford, UK
Emily Corrigan-Kavanagh (a), Caroline Scarles (a), George Revill (b); a - University of Surrey, UK; b - Open University, UK
HOW TO CITE:
<insert-authors> (2020). <insert-abstract-title>. ENTER 2020 Conference: Responsible eTourism; 2020 Jan 8 - 10, Guildford, UK. Retrieved: <insert-date>, from http://www.airth.global
Paper and digital media, smartphone apps and travel guides for example, are commonly used together by travellers for reliable and up-to-date information. This paper examines how the a-book, an augmented travel guide with complementary multimedia could enrich travel experiences. Using a tailored app, travellers can access, play, and add their own videos, audio, weblinks and digital images to the guide. Results of 14 evaluations studies with UK travellers suggest that it advances concepts of co-creation, facilitates a new reading paradigm, consequently enriching travel performances. This paper provides an initial introductory to these emerging theoretical themes and suggests implications for future research.
augmented reality; travel guides; co-creation; new reading paradigm; enriching
To see additional info contact deposit author
new reading paradigm