News Thursday, December 12, 2019 1426 hits

New understandings of event satisfaction over time

The host of this year's very successful AIRTH conference in Innsbruck, Martin Schintzer, and his colleague Michael Barth are serving us with new insights into the understanding of event satisfaction. Only limited available scholarly research analyzes sports event visitors' satisfaction using longitudinal study designs.

Thus, Martin's and Michael's study investigates whether or not satisfaction with event services and products among sports event visitors is constant over time. Data were collected during the 2017 Crankworx Mountain Bike Festival staged in Innsbruck (Austria) and 6 months later, on an individual level.

The results of the study, published in the current issue of International Journal of Tourism Research, showed no significant differences in satisfaction with the majority of event aspects during and after the festival. We believe that this research will fuel the discussion within the sports tourism community with respect to satisfaction gained from sports events over a longer period of time.

Image by Free-Photos from Pixabay

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