The three AIRTH founding members (Stephan Reinhold, Florian Zach & Dejan Križaj) together edited the current Special Issue of Tourism Review entirely dedicated to business models in tourism.
As an introduction to the Special Issue, the editors also provide a clear state of the art review on the use of business models in tourism research. The purpose is twofold: first, to contextualize the empirical and conceptual contributions featured in the special issue in relation to the state of research on business models in tourism. Second, to position the special issue in the broader scholarly conversation on business models to identify avenues for future research.
The key contribution of this review is the identification of a minimal consensus and dominant approach to conceptualizing the business model concept in tourism studies. In addition, the editors of the Special Issue reveal a strong preference for small-n case study research designs. In sum, those findings point to important gaps and design decisions for future business model studies in tourism.
Along with interesting insights form individual papers of this Special Issue, the review details research opportunities with regard to theory, methods and applications that tourism scholars can investigate to contribute to the theory and practice of business model management.
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