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Welcome to AIRTH - Alliance for Innovators and Researchers in Tourism and Hospitality,

a home for ambitious tourism & hospitality academics and practitioners.

Don't miss Innovation@ENTER2020 !


Customer resistance to innovation and entrepreneur adaptation

Many entrepreneurs are eager to incorporate innovations into the field of tourism and hospitality, but they face a formidable challenge: the resistant...

Business models in tourism – state of the art

The usual "business models AIRTH trio" (Stephan Reinhold, Florian Zach and Dejan Krizaj) have just published another article in Tourism Review journal:...

FIFA world cup, innovations on the stock market, virtual realities - all covered!

Four of our founding members have recently published their work in eminent scientific journals with the following topics: Iis Tussyadiah -...

Students as bridge-builders, scouts and "idiots" in new AIRTHers' publication

A new book is out in which AIRTHers (Gunnar Thór Jóhannesson, Carina Ren, Dejan Krizaj) wrote a chapter about students' connections with the world...

New AIRTHers' publication on foundations for innovation and change of outdated business practices

Three AIRTH members (Stephan Reinhold, Florian Zach and Dejan Krizaj) have just published a new article in Tourism Review journal: " Business models...

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