Motivation for AIRTH

Innovation is a cornerstone of economic development. Interst in tourism and hospitality innovation comes and goes. In recent years there has been a constant, yet small, stream of research in this area. The Alliance for Innovators and Researchers in Tourism and Hospitality is a network of innovation minded scholars.
The goal of AIRTH is to work with interested institutions to arrange for an annual AIRTH conference to put a permanent spotlight on innovation in tourism & hospitality management. These annual conference should be a place for scholars and practitioners alike to learn from each other and to initiate collaborative work. In other wors: this should be fun!

AIRTH Core Values


Understand, develop and implement tourism & hospitality innovations that sustainably create value for tourism, destination societies and businesses.


Foster interdisciplinary collaboration to develop and implement innovations that contribute to the sustainable development of destinations and tourism & hospitality businesses.